Words That Work: It's Not What You Say, It's What People Hear by Luntz, Frank

Words That Work: It's Not What You Say, It's What People Hear (Hardcover) (ISBN-13: 9781401302597)

Vendor: Frank Luntz
Product type: Books
Format: Hardcover
$30.00
$30.00
$30.00
Subtotal: $30.00
Words That Work: It's Not What You Say, It's What People Hear by Luntz, Frank

Words That Work: It's Not What You Say, It's What People Hear

$30.00
Words That Work: It's Not What You Say, It's What People Hear by Luntz, Frank

Words That Work: It's Not What You Say, It's What People Hear

$30.00
Format: Hardcover
Description
Description
x
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.

Author: Frank Luntz
ISBN-10: 1401302599
ISBN-13: 9781401302597
Publisher: Hachette Books
Language: English
Published: 01/02/2007
Pages: 350
Format: Hardcover
Weight: 1.43lbs
Size: 9.46h x 6.50w x 1.14d

Review Citation(s):
Publishers Weekly 11/13/2006 pg. 49
New York Review of Books 05/31/2007 pg. 26
By Frank Luntz
By Frank Luntz
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Frank Luntz is one of the most respected communication professionals in America today. He has written, supervised, and conducted more than a thousand surveys and focus groups for corporate and public affairs clients here and abroad. He has developed campaigns for Merrill Lynch, Federal Express, AT&T, Pfizer, and McDonalds. Currently the host of America's Voices on MSNBC, Dr. Luntz is the first resource media outlets turn to when they want to understand American voters. His recurring segments on MSNBC/CNBC during the 2002 election cycle won an Emmy. He lives in Alexandria, VA.

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