Words That Work: It's Not What You Say, It's What People Hear by Luntz, Frank

Words That Work: It's Not What You Say, It's What People Hear (Paperback) (ISBN-13: 9781401309299)

Vendor: Frank Luntz
Product type: Books
Format: Paperback
$19.99
$19.99
$19.99
Subtotal: $19.99
Words That Work: It's Not What You Say, It's What People Hear by Luntz, Frank

Words That Work: It's Not What You Say, It's What People Hear

$19.99
Words That Work: It's Not What You Say, It's What People Hear by Luntz, Frank

Words That Work: It's Not What You Say, It's What People Hear

$19.99
Format: Paperback
Description
Description
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The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.

Author: Frank Luntz
ISBN-10: 1401309291
ISBN-13: 9781401309299
Publisher: Hachette Books
Language: English
Published: 08/01/2008
Pages: 368
Format: Paperback
Weight: 0.68lbs
Size: 8.04h x 5.32w x 0.95d
By Frank Luntz
By Frank Luntz
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Frank Luntz is one of the most respected communication professionals in America today. He has written, supervised, and conducted more than a thousand surveys and focus groups for corporate and public affairs clients here and abroad. He has developed campaigns for Merrill Lynch, Federal Express, AT& T, Pfizer, and McDonald's. Dr. Luntz is the first resource media outlets turn to when they want to understand American voters. His recurring segments on MSNBC/ CNBC during the 2002 election cycle won an Emmy. He is a regular on Fox where he can be seen 1-3 times per week. Dr. Luntz lives in Alexandria, VA.

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