Working for McDonald's in Europe: The Unequal Struggle (Paperback) (ISBN-13: 9780415207874)

This volume represents a real-life case study, revealing the interaction between the McDonald's Corporation - the most famous brand in the world - and the regulatory systems of a number of different European countries.

Author: Tony Royle
ISBN-10: 0415207878
ISBN-13: 9780415207874
Publisher: Routledge
Language: English
Published: 12/07/2000
Pages: 256
Format: Paperback
Weight: 0.86lbs
Size: 9.15h x 6.16w x 0.62d

Review Citation(s):
Reference and Research Bk News 08/01/2001 pg. 254