World Class Communication: How Great Ceos Win with the Public, Shareholders, Employees, and the Media by Scudder, Virgil

World Class Communication: How Great Ceos Win with the Public, Shareholders, Employees, and the Media (Hardcover) (ISBN-13: 9781118230053)

Vendor: Virgil Scudder
Product type: Books
Format: Hardcover
$49.95
$49.95
$49.95
Subtotal: $49.95
World Class Communication: How Great Ceos Win with the Public, Shareholders, Employees, and the Media by Scudder, Virgil

World Class Communication: How Great Ceos Win with the Public, Shareholders, Employees, and the Media

$49.95
World Class Communication: How Great Ceos Win with the Public, Shareholders, Employees, and the Media by Scudder, Virgil

World Class Communication: How Great Ceos Win with the Public, Shareholders, Employees, and the Media

$49.95
Format: Hardcover
Description
Description
x
Proven advice for communicating effectively before the media, customers, employees, and investor relations

Many executives focus too narrowly on the financial side of their business and neglect the importance of communicating with their employees, the media, and the public. World Class Communication equips you with crisis lessons, procedures, and examples that could help your company save millions of dollars through proper preparation and response. The must-have book every CEO needs, World Class Communication is packed with examples of good and bad handling of countless situations and expert instruction on how to manage them without breaking into a sweat.

  • Reveals the keys to successful shareholder communication
  • Tips for winning in the media--every time out
  • Expert tips for developing powerful public speaking techniques
  • Discover how to rally employee support and performance through communication

There is a great, and often irrational, fear of the media among CEOs, with too few executives truly knowing how to deliver a message effectively in an interview. World Class Communication delivers the necessary tools and techniques you need to communicate your message to your target audience--from shareholder meetings to corporate communications to handling crises.



Author: Virgil Scudder, Ken Scudder
ISBN-10: 1118230051
ISBN-13: 9781118230053
Publisher: Wiley
Language: English
Published: 10/02/2012
Pages: 240
Format: Hardcover
Weight: 0.96lbs
Size: 9.48h x 6.48w x 0.85d
By Virgil Scudder
By Virgil Scudder
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VIRGIL SCUDDER, president of Virgil Scudder & Associates, has trained and counseled heads of major corporations for over thirty years, serving in two dozen countries on five continents. Often referred to as "the dean of media trainers," he is a prolific writer and speaker. From his New York base, he regularly comments on current management issues on his blog and in his quarterly column, "In the C-Suite," which appears in each issue of The Public Relations Strategist.

KEN SCUDDER is a writer and communication trainer and consultant. He cofounded Virgil Scudder & Associates in 1990 and, along with having bottom-line responsibility for the office, has conducted media, crisis, and presentation training programs in the U.S., Africa, and Europe.

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