Worldwide Casebook in Marketing Management (Hardcover) (ISBN-13: 9789814689601)

Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations like British Airways, Red Bull, Nintendo, Google, Microsoft, Cacharel, etc.

Author: Luiz Moutinho
ISBN-10: 9814689602
ISBN-13: 9789814689601
Publisher: World Scientific Publishing Company
Language: English
Published: 04/01/2018
Pages: 924
Format: Hardcover
Weight: 3.07lbs
Size: 9.00h x 6.00w x 1.88d