Would You Build This?: A Story About the Firm You Would Design Today (Paperback) (ISBN-13: 9798986679334)

What if the business you built no longer reflects what you believe?

The numbers are solid.
The clients are loyal.
The firm is growing.

So why does it feel off?

Would You Build This? follows the story of a successful financial advisor who reaches a turning point. After two decades of steady growth, he begins to question the very foundation of the firm he created. Not because it failed, but because he changed.

Through real-world insights drawn from conversations with advisors across the country, Mike Garrison brings you into the moment many professionals face but rarely address. Everything is working, yet something no longer fits.

This is not a how-to manual filled with tactics.
It is a business reflection on alignment.

Inside, you'll examine:

• Whether your business still reflects your core values
• How growth can create hidden misalignment
• The role compensation, structure, and referrals play in shaping your firm
• Why the most important decisions often happen during periods of comfort
• What to consider before outside forces push you to change

This book speaks directly to financial advisors, firm owners, and professionals navigating:

• Succession planning
• Recapitalization decisions
• Fee transparency
• Long-term business strategy
• The growing influence of AI in professional services

At its core, Would You Build This? asks a simple but confronting question:

If you were starting today, would you build the business you are currently running?

If you are building, scaling, or reassessing your firm, this book provides the space to think clearly before the next decision shapes your future.