Writing Copy for Dummies by Kranz, Jonathan

Writing Copy for Dummies (Paperback) (ISBN-13: 9780764569692)

Vendor: Jonathan Kranz
Product type: Books
Format: Paperback
$22.99
$22.99
$22.99
Subtotal: $22.99
Writing Copy for Dummies by Kranz, Jonathan

Writing Copy for Dummies

$22.99
Writing Copy for Dummies by Kranz, Jonathan

Writing Copy for Dummies

$22.99
Format: Paperback
Description
Description
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Tips on writing to consumers and business-to-business

Create captivating, results-oriented, sales-generating copy

Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more.

Discover How To:
* Write compelling headlines and body copy
* Turn your research into brilliant ideas
* Create motivational materials for worthy causes
* Fix projects when they go wrong
* Land a job as a copywriter

Author: Jonathan Kranz
ISBN-10: 0764569694
ISBN-13: 9780764569692
Publisher: Wiley Publishing
Language: English
Published: 10/29/2004
Pages: 362
Format: Paperback
Weight: 1.46lbs
Size: 9.06h x 7.50w x 0.87d
By Jonathan Kranz
By Jonathan Kranz
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Jonathan Kranz is the principal of Kranz Communications, an award-winning writing firm that helps leading agencies tackle their most difficult marketing, advertising, and public relations assignments in numerous consumer and B2B industries.

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