Writing For Public Relations: A Practical Guide for Professionals (Paperback) (ISBN-13: 9781631573057)

Janet Mizrahi is a continuing lecturer in the writing program at the University of California, Santa Barbara. Her teaching focus is professional writing for business, public relations, marketing, and journalism. Prior to her academic career, Ms. Mizrahi worked in corporate communications and wrote strategic and operating plans, capital appropriations requests, and special projects. As a marketing communications writer, she has worked in a variety of industries and has produced all types of business and marketing communications. Ms. Mizrahi also has experience as a journalist at a daily newspaper where she wrote feature articles, a column, book reviews, and magazine pieces. She is the author of Fundamentals of Writing for Marketing and Public Relations and Web Content: A Writer's Guide for Business Expert Press and blogs for BizComBuzz. A regular presenter at the Association of Business Communication, Ms. Mizrahi received her BA from the University of California, Berkeley, and her MA from UCLA.