Yes LOGO: Uncovering the Recipes of Branding Success in the World's Largest Consumer Market (Hardcover) (ISBN-13: 9789819966073)

Dr. Jiazhuo George Wang is a professor of finance and currently the chair of the Department of Accounting and Finance at the Lucille and Jay Chazanoff School of Business, College of Staten Island, CUNY. Prior to his academic career, he worked in the corporate world as a lead analyst at Bell Labs and AT&T Corporation for a decade. He is an author/editor of 9 books, as well as numerous article publications in leading business and economic journals in the USA, Europe, and China. His research interests have been in the fields of business cycle studies, business and economic forecasting, business models, business ethics, internet finance, inclusive finance, and small business research. Dr. Wang is a frequent speaker at various national and international business conferences and events and has been interviewed by many media outlets, including ABC News in the US, Financial Times in the UK, Le Monde in France, Exame in Brazil, and International Business News in China.

Dr. Shuo Qin holds a B.A. in journalism from Fudan University, a MPA from California State at Northridge, a Ph.D. in management from Sun Yat-Sen University in China, and a DBA in W.P. Carey School of Business (ASU). He began his journalism career with Nanfengchuang (South Wind Window) in Guangzhou in 1990 and was appointed editor-in-chief in 1997. Under his leadership, the magazine became a leading provider of political and economic news in China. In 2004, Dr. Qin helped start China Business News and served as editor-in-chief. He was also named the General Manager of China Business Network (CBN), China's most comprehensive and influential finance-focused media group, in 2009. His most influential works include Brainstorm, How to Succeed in Communications, Touch China, American Show, Great Changes, and Say No to GDP Worship.