You Are an IP Company: The 12-Step Plan to Increase Your Intellectual Property Influence, Impact, and Income (Hardcover) (ISBN-13: 9781636803234)

Taylor Swift isn't a singer, songwriter, or entertainer. She's an IP Company-filing over 300 trademarks (and counting), including The Tortured Poets Department, Swiftites, Tayplay, and even her cat's names-Meredith and Olivia Swift. Taylor Swift doesn't protect her IP because she's a big star. She's a big star because she protects her IP.

Play-Doh also takes its IP seriously, protecting the scent of its modeling compound with the proprietary description, "Sweet, slightly musky, vanilla fragrance, with slight overtones of cherry, combined with the smell of a salted, wheat-based dough." Even The Coca-Cola Company knows its value is found in its trade secret, not the carbonated beverage it bottles.

You're not that different. But sadly, most entrepreneurs don't think they have any intellectual property. Truth is, they just don't know how to find it. The few who do, don't know how to protect it. Over 90% of your company's value is linked to your IP. Unless you value your IP, your clients, competitors, and collaborators won't truly value you.

Kary Oberbrunner, entrepreneur and inventor of Instant IP(TM), and Katherine Rubino, a Partner at Caldwell, the fastest-growing IP law firm in America for more than four years in a row, team up to offer a proven guide for identifying your ideas and protecting them the fastest, easiest, and most effective way possible.

Get ready to discover:

• Why you should not promote your IP until you first protect your IP
• Which IP protection strategy makes sense for your unique circumstances

Your Ideas are Valuable. Start Protecting Them Today.