You Are Looking Live!: How The NFL Today Revolutionized Sports Broadcasting (Paperback) (ISBN-13: 9781493073016)

You Are Looking Live! is the story of how one live television show in 1975 captured the excitement of the country, and launched four magnetic personalities to stardom: Brent Musburger, Phyllis George, Irv Cross and Jimmy The Greek Snyder. It explores some of America's most enduring obsessions - football, sex, race, and gambling-- all told through the lens of the fashion, music, and pop culture of the 70's and 80's. It's the Madmen of NFL Broadcasting--a close-up look at the people who created the The NFL Today--including their human flaws and their battles for airtime that often led to front-page headlines. Those four personalities battled each other and the competition, and as a result became pop culture icons.

On the East Coast and the Midwest, people would literally rush home from church to hear what they had to say, and on the West Coast fans loved waking up to it. The NFL Today became so popular that it not only dominated the ratings, but also won its time slot 18 straight years, from 1975 to 1993, until CBS lost its NFL package to Fox. And today, looking back, these four personalities, like any family, had their own battles, and became even more famous for them.