You Get What You Give: Social Media Principles and Strategies for Branding, Customer Service, Community, Innovation and Sales (Paperback) (ISBN-13: 9781493577439)

Merlin U Ward comes from an entrepreneurial background. After successfully launching his first business at 18 he found his knack for business processes and marketing. He adopted the philosophy "marketing is a part of everything," where marketing is approached as a part of every business process from product development to accounts receivable. It is from this philosophy and his years consulting businesses in Arizona, that Merlin fell in love with the diverse applications of social media. As social media evolved, Merlin continued to explore the new networks and tools that came along with the changing landscape. Merlin joined Renegade, an agile social media agency in New York City, in 2012. As Renegade's social media strategist, he applied and enhanced processes for implementing, tracking, and improving companies' social media presences. Merlin continues to explore and develop frameworks for marketing, social media and social media analytics. He is a proponent of building better business and doing better marketing through better understanding of your customers. In his free time Merlin brews his own beer and travels with his wife. You'll find him in the mix enjoying a craft beer and wearing funky socks!