Your Blog, Your Business: A Retailer's Frugal Guide to Getting Customer Loyalty and Sales-Both In-Store and Online (Paperback) (ISBN-13: 9781451591040)

Carolyn Howard-Johnson puts nearly three decades of retail experience plus oodles more in the fields of journalism, public relations, publishing, and marketing into her Survive and Thrive series of books. She consults in the three Ps, publishing, promotion, and publicity, and is the author of the multi award-winning HowToDoItFrugally series of books for writers and several award-winning books of fiction and poetry. Howard-Johnson founded and operated stores ranging from home décor to gifts to antiques and other collectibles. She also owned and operated the souvenir shop at the world renowned Santa Anita Race Track. She has served on the boards of directors of the malls where her stores were located, and on the boards of cooperative catalogs her stores utilized and periodicals like Gift Beat. She also served on the California Gift Show board of directors. She puts this world of experience in retailing to work for you with this series of Survive and Thrive books and in private consultation sessions. She also occasionally teaches seminars in marketing for UCLA Extension and serves as a guest speaker for fellow instructors there. Howard-Johnson was named Woman of the Year in Arts and Entertainment by members of the California Legislature. The American Business Women's Association (ABWA) Impact Council also named her Woman of the Year and Pasadena Weekly honored her for literary activism. Her Web site is: www.HowToDoItFrugally.com. She blogs for retailers at www.frugalretailing.blogspot.com.