Your Press Release Is Breaking My Heart: A Totally Unconventional Guide To Selling Your Story In The Media (Paperback) (ISBN-13: 9781533328700)

With 15 years' experience as a national newspaper journalist and editor, Janet Murray knows a thing or two about what makes a great media story - and what doesn't. And it breaks her heart to see people like you wasting time and money on pointless PR tactics. Your Press Release Is Breaking My Heart is a practical guide to selling your story in the media - without hiring a PR company or even writing a single press release. You'll learn how to: - Develop compelling ideas for media stories - Write email pitches journalists can't say 'no' to - Get journalists to come to YOU for help with stories When you're doing it right, getting featured in the press can be as easy as firing off an email or making a quick phone call. Put these strategies into practice, and not only will you get major media coverage for your business or brand, you'll never see PR in the same way again. WHAT PEOPLE SAY 'Janet Murray tells you what you need to know - not just what you want to hear. Essential Reading'. Adam Cumiskey, assistant editor, BBC Radio 4's Today Programme 'Finally, someone who understands that great PR is not about self-promotion; it's about helping journalists create stories people want to hear'. Harriet Minter, Women in Leadership editor, the Guardian

Author: Janet Murray
ISBN-10: 1533328706
ISBN-13: 9781533328700
Publisher: Createspace Independent Publishing Platform
Language: English
Published: 06/28/2016
Pages: 152
Format: Paperback
Weight: 0.47lbs
Size: 9.02h x 5.98w x 0.33d