YouTube Marketing Workbook: How to Use YouTube for Business (Paperback) (ISBN-13: 9781523230969)

A best-selling YouTube marketing book from a best-selling author on Internet marketing: Jason McDonald

YouTube dominates social media - both as the content that you share on Facebook, Twitter, LinkedIn and other platforms and as a social media platform in its own right. YouTube is the No. 2 search engine, after Google and before Bing. Amidst the cat videos and Rihanna videos, you can find AMAZING marketing opportunities on YouTube - from supporting your website and other social media efforts to being findable via YouTube SEO (Search Engine Optimization) to 'going viral' or at least 'getting shared.' If you know how... Small businesses and large businesses alike can leverage YouTube for amazing free marketing opportunities. Even better you can research YouTube, discover it is NOT for your business, and sleep easy at night free from YouTube GUILT, that nagging feeling that if you're not "on" YouTube, you're missing out.

With up-to-date information on how to market via YouTube, the YouTube Marketing Workbook includes

• SOCIAL MEDIA MARKETING - an easy explanation of what social media marketing really is, and how to "think" about social media marketing.
• YouTube MARKETING STEP-BY-STEP - an explanation of how YouTube works as a marketing tool, how to research your competition on YouTube, how to set up and optimize your business YouTube channel, and more. All in one easy-to-read YouTube marketing book.
• VIDEO STRATEGY - the three uses of video (supportive, SEO, and social / viral) explained in plain English. The YouTube MARKETING WORKBOOK explains why video is important and how to optimize your use of YouTube for success.
• FREE YouTube TOOLS - as part of Jason's SOCIAL MEDIA TOOLBOOK, you get complete access to not only FREE YouTube tools but hundreds of FREE social media tools as well - a $29.99 value

This isn't a fancy book. This isn't a pie-in-the-sky YouTube marketing book. This is a practical hands-on book, with links not only to free tools but to step-by-step worksheets. By the end of the book, you'll have a YouTube marketing plan ready for your business.

Got questions? Just Google Jason McDonald and send him an email - he's happy to help.

Author Jason McDonald has been active on the Internet since 1994 and has taught SEO, AdWords, and Social Media since 2009 - online, at Stanford University Continuing Studies, at both AcademyX and the Bay Area Video Coalition in San Francisco, at workshops, and in corporate trainings across these United States. His passion is to take complex marketing topics such as social media marketing and make them easy-to-understand for small business owners and marketers. His style is practical, hands-on, and fun. He received his Ph.D. in 1992 from the University of California, Berkeley, and his B.A. from Harvard University in 1985. When he's not surfing the Internet, Jason can be found being trained by his black Lab, Buddy, across the highways and byways of the San Francisco Bay Area.