Zero-Click Marketing: Capturing Demand in a Searchless World (Paperback) (ISBN-13: 9789359164281)

Zero-Click Marketing: Capturing Demand in a Searchless World explores the fundamental transformation of digital marketing in an era where AI systems, recommendation engines, and conversational interfaces increasingly mediate how people discover information, form preferences, and make decisions. It moves beyond traditional concepts like SEO, traffic funnels, and click-based attribution to explain how visibility now depends on algorithmic inclusion, semantic relevance, and presence within AI-generated answers rather than user-driven navigation. The book presents a structured view of how demand is created before search, how influence shifts into machine-interpreted ecosystems, and how brands must adapt to remain discoverable in environments where users no longer actively browse but instead receive curated, predictive outcomes.

Author: Divyam Agarwal
ISBN-10: 9359164283
ISBN-13: 9789359164281
Publisher: Divyam Agarwal
Language: English
Published: 06/07/2026
Pages: 500
Format: Paperback
Weight: 1.32lbs
Size: 9.00h x 6.00w x 1.24d