Zipper: An Exploration in Novelty (Paperback) (ISBN-13: 9780393313659)

It is almost impossible to imagine modern life without this device; yet for the first thirty years or so, from its patent in the late nineteenth century, it represented no real advantage over traditional fasteners like the hook-and-eye or the old-fashioned button. The zipper was mechanically awkward, liable to rust, liable to fail (i.e., snag or burst open), and so expensive that it doubled the retail price of a skirt or a pair of pants. But from the beginning the zipper had an allure, a mystery, a kind of sex appeal that would be echoed in songs, poems, and popular novels.

Robert Friedel has written a fascinating history--full of strange twists, paradoxes, and interesting characters--of this signature gadget of the twentieth century. Inventor Whitcomb Judson (whose efforts lay mostly in patenting a doomed undertaking known as the Pneumatic Streetcar) gave the zipper life; businessman Colonel Lewis Walker had the capital and the faith to back it for forty years; and cultural icons such as Marlon Brando, Erica Jong, and the Rolling Stones helped to turn it into a symbol for sexuality and style.

Not just the story of a distinctive technology, Zipper is an entertaining, informative examination of how new things become part of our daily lives, shaping how we think and act.


Author: Robert Friedel
ISBN-10: 0393313654
ISBN-13: 9780393313659
Publisher: W. W. Norton & Company
Language: English
Published: 03/01/1996
Pages: 306
Format: Paperback
Weight: 0.84lbs
Size: 8.26h x 5.56w x 0.94d