Zombie Marketing: The Epidemiology of Brand Awareness (Paperback) (ISBN-13: 9781517593438)

Zombie Marketing is an approach to making your brand as contagious and communicable as a zombie virus. It's a set of strategies and tactics for marketing success built upon The World Health Organization's five main phases of a pandemic. These describe the spread of a virus from patient zero to pandemic status. Zombie Marketing is a new way of looking at generating brand awareness and how social media has enabled the entrepreneur to exploit the vast opportunities which have emerged in the post-apocalyptic context of a fragmented marketplace

Author: Jack Larson
ISBN-10: 1517593433
ISBN-13: 9781517593438
Publisher: Createspace Independent Publishing Platform
Language: English
Published: 09/30/2015
Pages: 92
Format: Paperback
Weight: 0.30lbs
Size: 9.02h x 5.98w x 0.19d