Derek Weeks

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  • Unfair Mindshare: A CMO's guide to community-led marketing in a product-led world. by Weeks, Derek
    Derek Weeks

    Unfair Mindshare: A CMO's guide to community-led marketing in a product-led world.

    ABOUT UNFAIR MINDSHAREDerek Weeks' "Unfair Mindshare" masterfully elevates the concept of community-led marketing, highlighting its pivotal role in a modern, orchestrated marketing plan. The book serves as a blueprint for all CMOs and marketing leaders aiming to seamlessly integrate community initiatives with demand generation,...
    $17.95
    $17.95
    $17.95

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