Jack Trout

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  • A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius by Trout, Jack
    Jack Trout

    A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius

    "A Genie's Wisdom" ist ein praktischer Leitfaden f?r Marketingexperten. Auf der Basis einer lehrreichen Fabel beantwortet dieses Buch humorvoll und unterhaltsam brennende Fragen wie: Was macht erfolgreiches Marketing aus? Wie zuverl?ssig ist die Marktforschung? Warum m?ssen Ver?nderungen im Marketing von oben kommen? Wie teilt...
    $46.00
    $46.00
    $46.00
  • Differentiate or Die: Survival in Our Era of Killer Competition by Trout, Jack
    Jack Trout

    Differentiate or Die

    A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique...
    $29.00
    $29.00
    $29.00
  • Jack Trout on Strategy by Trout, Jack
    Jack Trout

    Jack Trout on Strategy

    From the bestselling coauthor of Positioning--essential tactics for success in every marketing arenaWith his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at...
    $19.95
    $19.95
    $19.95
  • Repositioning: Marketing in an Era of Competition, Change and Crisis by Trout, Jack
    Jack Trout

    Repositioning: Marketing in an Era of Competition, Change and Crisis

    The book that completes Positioning . . .Thirty years ago, Jack Trout and Al Ries publishedtheir classic bestseller, Positioning: The Battle for YourMind--a book that revolutionized the world of marketing.But times have changed. Competition is fiercer.Consumers are savvier. Communications are faster. Andonce-successful companies are...
    $37.00
    $37.00
    $37.00
  • The Power of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right by Trout, Jack
    Jack Trout

    The Power of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right

    Renowned marketing expert and best-selling author Jack Trout has a message for managers who are struggling to keep up with today's ever-changing business climate: "Keep It Simple." In this paperback edition of The Power of Simplicity, Trout advocates the importance of paying attention to...
    $24.00
    $24.00
    $24.00

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