James B. Stiff

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  • Persuasive Communication by Stiff, James B.
    James B. Stiff

    Persuasive Communication

    Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive...
    $69.00
    $69.00
    $69.00

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