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  • Consumer-Centric Management by Nielsen
    Acnielsen

    Consumer-Centric Category Management

    In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980's forms the foundation of many companies'...
    $60.00
    $60.00
    $60.00

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