Business Acumen for Strategic Communicators: A Primer by Ragas, Matthew W.

Business Acumen for Strategic Communicators: A Primer (Paperback) (ISBN-13: 9781838676629)

Vendor: Matthew W. Ragas
Product type: Books
Format: Paperback
$43.99
$43.99
$43.99
Subtotal: $43.99
Business Acumen for Strategic Communicators: A Primer by Ragas, Matthew W.

Business Acumen for Strategic Communicators: A Primer

$43.99
Business Acumen for Strategic Communicators: A Primer by Ragas, Matthew W.

Business Acumen for Strategic Communicators: A Primer

$43.99
Format: Paperback
Description
Description
x
Business acumen has emerged as a critical competency for communicators. But if you're a public relations, advertising or communication professional that didn't go to business school, how can you make sure you have the abilities and skills to evolve along with your role? Business Acumen for Strategic Communicators is the book for you.

Author: Matthew W. Ragas, Ron Culp
ISBN-10: 1838676627
ISBN-13: 9781838676629
Publisher: Emerald Publishing Limited
Language: English
Published: 03/01/2021
Pages: 336
Format: Paperback
Weight: 1.80lbs
Size: 9.30h x 6.10w x 1.20d
By Matthew W. Ragas
By Matthew W. Ragas
x
Matthew W. Ragas, PhD and Ron Culp are on the public relations faculty in the College of Communication at DePaul University in Chicago, USA where they help develop the next generation of communication leaders. They are the co-editors of Mastering Business for Strategic Communicators.

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