Pantea Foroudi

This book investigates and explores the impact of digital transformation on building corporate branding, identity and reputation. Author: Pantea ForoudiISBN-10: 1032512369ISBN-13: 9781032512365Publisher: RoutledgeLanguage: EnglishPublished: 12/18/2024Pages: 188Format: PaperbackWeight: 0.64lbsSize: 9.21h x 6.14w x 0.43d

This book provides students and academics with a comprehensive analysis of the theory and practice of branding. The challenge to explore new and effective ways of harnessing the power of communication to engage with company stakeholders in interactive, immediate and innovative ways is ever-present...

Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and...

Researching and Analysing Business provides an accessible and practical guide to various data collection and data analysis techniques within management, from both quantitative and qualitative perspectives.Author: Pantea ForoudiISBN-10: 0367620650ISBN-13: 9780367620653Publisher: RoutledgeLanguage: EnglishPublished: 12/14/2023Pages: 438Format: PaperbackWeight: 1.65lbsSize: 9.69h x 6.85w x 0.93d

Researching and Analysing Business provides an accessible and practical guide to various data collection and data analysis techniques within management, from both quantitative and qualitative perspectives.Author: Pantea ForoudiISBN-10: 0367620642ISBN-13: 9780367620646Publisher: RoutledgeLanguage: EnglishPublished: 12/14/2023Pages: 438Format: HardcoverWeight: 2.04lbsSize: 9.61h x 6.69w x 1.00d

A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainable Branding considers how broader perspectives on sustainability and corporate social responsibility can be applied to the practicalities of brand management. By addressing a range of perspectives and their application...