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  • Beyond Advertising: Creating Value Through All Customer Touchpoints by Wind
    Wind

    Beyond Advertising: Creating Value Through All Customer Touchpoints

    The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today's unprecedented speed and scope of technological change? Beyond Advertising provides a...
    $30.00
    $30.00
    $30.00
  • Digital Marketing: Global Strategies from the World's Leading Experts by Wind
    Wind

    Digital Marketing: Global Strategies from the World's Leading Experts

    "Digital Marketing" ist der Auftakt zu einer neuen Buchreihe von Whartons ber?mtem 'SEI Centre for Advanced Studies in Management' unter der Leitung von Professor Jerry Wind. Dieser Band konzentriert sich auf Marketingstrategien, Methoden und F舁le im internationalen E-Business. Mit Beitr臠en von international f?renden Experten...
    $50.00
    $50.00
    $50.00

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