Linda F. Alwitt

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  • Psychological Processes and Advertising Effects: Theory, Research, and Applications by Alwitt, Linda F.
    Linda F. Alwitt

    Psychological Processes and Advertising Effects: Theory, Research, and Applications

    In the 1980s our understanding of how advertising affects consumer behaviour was undergoing a dramatic transformation. However, there were still many unanswered questions. Originally published in 1985, the chapters in this volume provide insights into these questions.Author: Linda F. AlwittISBN-10: 0367498952ISBN-13: 9780367498955Publisher: RoutledgeLanguage: EnglishPublished:...
    $45.00
    $45.00
    $45.00
  • Psychological Processes and Advertising Effects: Theory, Research, and Applications by Alwitt, Linda F.
    Linda F. Alwitt

    Psychological Processes and Advertising Effects: Theory, Research, and Applications

    In the 1980s our understanding of how advertising affects consumer behaviour was undergoing a dramatic transformation. However, there were still many unanswered questions. Originally published in 1985, the chapters in this volume provide insights into these questions.Author: Linda F. AlwittISBN-10: 0367498804ISBN-13: 9780367498801Publisher: RoutledgeLanguage: EnglishPublished:...
    $180.00
    $180.00
    $180.00

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